THINKING / NOTES FROM THE FIELD
Things that made me think.
Ideas from work, books, conversations, experiments, sport, life, and the occasional rabbit hole I could not leave alone.
01 / HOW I USE THIS SPACE
Not a content machine. More like a working notebook.
Some ideas start with something I read. Others come from a sales conversation, a campaign, a stressful week, a workout, a client objection, or something I simply cannot stop thinking about.
Borrow the idea. Test it against real life. Then decide what I actually think.
02 / THREE LANES
What I keep coming back to.
Business
Sales, positioning, persuasion, marketing, demand, search, AI, and why people choose one thing over another.
Behaviour
Stress, confidence, self-sabotage, discipline, adaptation, and the stories we tell ourselves.
Curiosity
Books, people, culture, sport, experiments, and whatever else makes me stop and think a little longer.
03 / LATEST THINKING
Why I Started Writing Before I Had Everything Figured Out
I did not start Isasoonthing because I had something figured out. I started because I had too many things I was still trying to understand.
Thinking / Personal · 5 min read · Read the first note